What to Sell On Etsy | Choosing Products to Sell

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Hey friends! I’m back today with some new Etsy tips for you. A lot of people ask what to sell on Etsy. It’s kind of a complicated question, but I’ve got a few tips that will guide you towards choosing products that will sell great. Plus, stick around to the end of the post to see how much revenue I’ve made in my shop on Etsy and to sign up for my FREE 5-day e-course on how to set up your shop and get started selling!

What to Sell on Etsy

Here’s how to decide what to sell-

What are your skills?

What things do you already know how to make? When you ask yourself what to sell on Etsy. the first thing you have to be mindful of is that you can only sell items that are handmade or vintage, so assuming you don’t have an eye for vintage finds, what handmade items do you already know how to make, or what could you easily learn? That’s the first place to start. Do you often create vinyl shirts for your kid’s teams? Do you create hairbows for your daughter, granddaughter, etc? Think about what you know how to do, or could easily learn how to do.

Check for competition.

Next, you’ll want to check competition on those types of items. When you go to Etsy, do a quick search for the item you have in mind. How many results are there? You’ll find this number right above the ad listings at the top of the page. Don’t count your idea out if there are a lot of results. There are a lot of results for everything on Etsy, but the lower that results number, the lower the competition for those items. I’d shoot for something that has 10,000 results or less.

Is there a demand for these items?

Click on the first couple of listings you see. Not the paid ads, but the ones on the second row of results. You can scroll all the way to the bottom of the listing page and see how many favorites that listing has. The more favorites, the better. If you find an item with 100+ favorites, that’s a good indicator. Next, you can click over to that shop’s storefront. Here you can see how many sales that seller has, etc… If that seller is doing well and has a good bit of sales, it could be a good option. You can also take a look at their items and see their average item price, multiply that amount by the number of sales their shop has, and divide it by the number of years their shop has been open (beside the # of sales you’ll see “on Etsy since XXX”. That will paint a picture for you of how much revenue that shop is bringing in each year. It’s not an exact science, but you’ll get an idea.


BONUS IDEA: Start thinking about a niche.

Okay, so you’ve decided you want to make and sell jewelry (for example). What kind of jewelry will you sell? Do you have special materials that you like to use? Start thinking about a way to define your shop and really create a niche market there. This will make it super easy to work your SEO for your shop and to target your audience.

I hope you’ve found these tips on what to sell on Etsy helpful. I’ve got my FREE 5-day e-course showing you how to start your shop below if you’d like to sign up!

If you are new here, here’s a little on my background with Etsy.

I started my shop back in 2012. I found out I was pregnant with my son (I can’t believe he is 6 now!), and I knew that my minimum wage job was not going to cut it combined with paying for daycare for him. I knew I had to do something, and I had heard that people were making money selling handmade items on Etsy. To be honest, shipping products to people overwhelmed me, so when I was deciding what to sell on Etsy, I started researching digital products to sell.

I had a little experience with designing things on my computer, and I knew that was something I could teach myself to do. I discovered printable planners and I was obsessed. I started creating my own planners and listing them on Etsy. Let me tell you- those first ones were AWFUL, but it was okay, I kept tweaking them and learning as I went. I did this for several months, and my sales trickled in. I worked all the way until I was 39 weeks pregnant, and then I was off on a new adventure.

I’ll never forget holding my sweet baby on Christmas Eve (he was 10 days old), and my phone started “cha-chinging”, and it kept on cha-chinging, and kept on as those sales started coming in. I couldn’t believe it. The sales kept coming, and I felt so be able to make a full-time income from home, selling digital products which required little upkeep from me, and to still be able to spend each day with my precious baby.

A lot has happened over the last 6 years on Etsy, Etsy has changed, I’ve added physical products to my shop, shipping doesn’t scare me anymore, and I’m still here, making a full-time income on Etsy, plus doing a few other things to add to my income. You can see below my “all-time” stats from 2012-2019, I’ve had over 2,000,000 views in my shop, over 1,000,000 visitors, over 20,000 orders, and have made over $250,000 in my time on Etsy so far.

I’ve really been itching to share what I’ve learned. I get really fired up talking about moms today, the expectations that are set for us, the costs of childcare, etc… so anything I can do to help other moms thrive, whether you are wanting to stay at home, or you want to start a side hustle to add more income to your household on top of your day job, I’m working hard to share what I’ve learned about Etsy with you.

You can sign up below for my FREE 5-day e-course on how to set up your own Etsy shop. I break it down into 5 easy to digest emails sent over 5 days so you can take the steps needed to get your shop set up and ready to start selling!